I have a 42" Samsung, Hate it, Hate it, Hate it.
It's crap quality (Full HD, Blah Blah Blah) and looks great, when it is switched off.
Takes ages to turn on, (always has done), takes ages to flip between sky, AV1, PS3, Normal tv etc and the sound quality on it is terrible (You will have to buy a surround sound system of some sort if you don't already own one).
I would get A Sharp, Sony or Toshiba...
But this Sony, and I know 1st hand, will annihalate any Samsung for the money...
http://www.richersounds.com/product/lcd-tv/sony/kdl40v5500/sony-kdl40v5500You need 100hz, 50hz is terrible, and the colour contrast makes a HUGE difference