Another trap, sometimes you see catalogues / online companies advertising TV's that are apparently the same as high street, but with perhaps one letter missing and a significant saving, i.e telemake 134i is high street, but the catalogue offers telemake 134
there cheaper but seemingly identical TV is often a foreign market model, with a lower spec.
case in point - my CD player is an Arcam alpha 7 se+ you could also buy a seemingly identical Alpha 7, the SE and SE plus were however vastly better players, but £50 more expensive.