hellfrauds stuff isnt as good as u-pol, but it is definatley good enough for a good result..
i did both rear 1/4 panles up to the styling line on the chavscort with hellfrauds product, and the colour match was excelent (actualy, near perfect), after a cut and polish, you really had to look very close to see the repair...
the only one i'd steer clear of is holts, as i have never had a good finish with them.
i think it really comes down to what you are more familiar with, as i've used it more extensively, i could probably get a better finish with halfords than u-pol, not because the product is better, but simply because i'me more used to its behaviour.